Today I went to the Miss Dior exhibition in Le Grand Palais in Paris. I loved to see the sketches of the perfume bottles and how they have evolved over time. Some beautiful Dior dresses from the 1950s and 1960s are displayed in the exhibition as well – simply amazing! The last day of the exhibition will be on Monday. If you are still planning on seeing the exhibition, you should take some time as the waiting line in front of the building is one hour even on weekdays, but to see the art of Dior it is definitely worth the wait!
Yesterday I went to an antique book market in Paris and was lost in there for hours. After digging through stall after stall, I found exactly what I had been looking – antique fashion magazines. I bought 2 editions of the fashion magazine “Le Petit Echo de la Mode” from 1947 and 1948. With a little bit of patience and luck you might find some real treasures at affordable prices. Some of the booksellers are specialized in old fashion books which are truly amazing. I also found some pretty publications of “La mode Pratique” from 1907 with sketches of women’s fashion to frame.
The antique and used book market is held every Saturday and Sunday from 9 am to 6 pm throughout the year in in the former horse market at 104 rue Brancion next to the Parc Georges-Brassens. 60 booksellers present their changing wares and treasures.
Forever 21 is continuing on its European quest by opening a 27,000 square foot store in the center of Paris. As I have been traveling out of town last week, I was not able to go to the shop opening last thursday, but today I finally got the chance to check it out. The shop is located on the popular Rue Rivoli and offers mainly women’s clothing but also features a collection for children. Those of you who know Forever 21 from other countries might be surprised as the French collection has been slightly adapted, focusing on more premium offers.
To me, it is amazing to see how Forever 21 is becoming so popular in Europe without indulging in huge advertising campaigns. The brand mostly relies on word-of mouth and some social-media activities and is still growing at a fast pace. Besides Paris, another store has opened in the UK and almost at the same time the first Forever 21 shop has settled in Munich. I am excited to see at which pace Forever 21 will continue to expand throughout Europe!
Forever 21, 144 Rue de Rivoli, 75001 Paris