Forever 21 is continuing on its European quest by opening a 27,000 square foot store in the center of Paris. As I have been traveling out of town last week, I was not able to go to the shop opening last thursday, but today I finally got the chance to check it out. The shop is located on the popular Rue Rivoli and offers mainly women’s clothing but also features a collection for children. Those of you who know Forever 21 from other countries might be surprised as the French collection has been slightly adapted, focusing on more premium offers.
To me, it is amazing to see how Forever 21 is becoming so popular in Europe without indulging in huge advertising campaigns. The brand mostly relies on word-of mouth and some social-media activities and is still growing at a fast pace. Besides Paris, another store has opened in the UK and almost at the same time the first Forever 21 shop has settled in Munich. I am excited to see at which pace Forever 21 will continue to expand throughout Europe!
Forever 21, 144 Rue de Rivoli, 75001 Paris